As part of the Very creative team, I designed the campaign for Very’s first Black Friday ATL Advertising. I teamed up with Edit 19 to create a commercial that ran in the lead up to the busiest shopping day of the year. Taking three weeks to complete and using RealFlow and NukeX software to create the thick, shiny black liquid which engulfs the brand’s famous pink background. I created the approach, produced, directed, designed and storyboarded the campaign while Edit 19 created the 3D model.