Mersey Underwriting specialises in facultative and programme reinsurance business. They tasked Zircom with creating the logo and branding that portrayed their locality, while remaining professional. It was important for them to capture the essence of their brand and what Liverpool means to the local community.
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As a Wirral based company with strong ties to Liverpool the focus was the Mersey tunnel, the main path between the two. Merging with an instantly recognisable Liverpool landmark of the Liver Bird, and utilising the green of the birds to form the brand.